A text message marketing campaign is only as good as your ability to monitor and track its affects on your text message recipients. This will enable you to figure out what methodologies are working, and which ones don’t. In the end, your being able to see the results of your text message campaign will boost your marketing efficiency and overall results. Monitoring and measuring your text message campaign’s results will also help you proactively manage any negative results before they become a larger problem.
You are missing out on valuable customer behavior data if you’re not actively monitoring your text message campaign. This valuable information can be used for future campaigns that aren’t even necessarily related to the text messaging marketing environment.
Map Your Target
It’s true in life and in marketing that you need to have your target mapped out before you have any chance of reaching it. Define your clear and final objective in order to obtain the best results of your text message campaign. Common targets and goals include: increasing website traffic, enriching page ranking, improving sales figures, increasing brand awareness, managing reputation dents, edging out the competition, and more. Inversely, having too many goals all at once can cause your text message campaign to lose focus. If you have multiple goals, you’ll achieve faster results if you prioritize them and focus on just one at a time.
Keep Track of Your Results
After you have a crystal clear objective to achieve with your text message campaign, it will be obvious which metrics you’ll need to track. Already you can see the beginnings of a route on your map to text message marketing success. The next step is laid out before you. For example, if you have decided to focus on increasing website traffic, then you’ll want to pay close attention to the click through rates from your text messages. The importance of data tracking in text message marketing cannot be overrated. When you begin to track data, you’ll see the power that a data tracking system can bring to any marketing campaign.