A couple of years ago, Facebook partnered with the U.S. Department of Labor and eventually unveiled its own job board. Trend watching recruiters took notice and companies like Work4Labs, BranchOut and others now actively use and promote the use of social media to recruit both companies that need workers, and the people who need jobs.
It’s not too late to jump on the job boards social media bandwagon. Social media is an effective tool to target new business clients, as well as find people whose skill sets match clients’ needs. Are you doing all you can to use this tool to the most advantage? Here are some ways to use social media effectively in your recruiting business, as well as 3 lessons job boards can learn from social media sites.
There’s something about social media sites that creates a relaxed atmosphere. If you really want to find out about a prospect’s true character, engage them on your business social media site. Invite responses, and encourage interaction by asking questions, responding back, and posting often. Pay attention to who says what. You’ll get a pretty good picture of how prospects present themselves to the outside world when you analyze their behavior on your site.
Do Some Digging
It’s obvious that you should visit a prospect’s personal social media page to see if they are who you think they are, and to avoid any nasty surprises. But beyond that, do some digging on other social media sites and forums. Doing some surface searches for keywords related to that person’s username may turn up, not only more information you can use to recruit them, but possibly associations with other individuals who you might like to recruit as well.