Branding is such an important part of marketing that entire companies are devoted to helping businesses develop their brand. There are logo design companies, companies that will help you come up with a memorable name for your business, licensing companies that help you get your brand name on products, and more.
One of the latest trends that businesses are having a lot of success with is mobile applications. More companies are coming out with branded mobile apps and the growth appears to be exponential. If you’re still wondering if and/or how your mobile app can help your brand stand out, read on.
When a customer opts in to download your mobile app, they’ve instantly become vested in its success. You’re both on the same page as far as wanting this relationship to work. You want them to like the app and find it useful. They want to like the app and for it to be useful to them. The very fact that they’ve downloaded your mobile app connects them to your business in a way no other branding campaign has been able to accomplish in the past. Your customer is now on your team. Congratulations!
Increases Brand Recognition
Ad men decades ago learned that repetition is the most powerful tool in advertising. That’s why you keep seeing the same television commercials being played over and over again. That’s why you see identical ads being shown in magazines and subscriptions. That’s why vehicles made without logos installed on the chassis is unheard of. Car manufacturers want their logos prominently displayed for every driver on the road to see. The more a person sees a logo, the more they learn to recognize the brand. When a person downloads and installs your mobile app, you’ve plastered your company logo on their mobile device screen, where they’ll see it multiple times every day. Way to go!