It’s smart to reach your small business customers with mobile technology. Mobile marketing is ideal for small businesses with small budgets. But reaching out to your customers on their mobile devices can have further reaching effects that you might realize.
Your mobile subscribers are a dynamic bunch. Ever changing, ever growing and ever diminishing in numbers. The more you can find out about your customers, the better chance you’ll have of retaining more mobile subscribers than losing them. Being able to cater to your customers’ mobile needs—perhaps even before they know what they are—is key to locking onto their loyalty. Here are 4 strategies for getting to know your customers with mobile.
Move up To Outsourcing
Your admin assistant has enough to do already. She shouldn’t be asked to manage your mobile marketing campaign on top of everything else. She may be willing, but there are professionals available whose sole job is to make your mobile marketing campaign their top priority.
There’s a lot more to strategic mobile marketing than putting two thumbs together and pressing “send.” As soon as you have the budget, outsource your entire mobile marketing process to an SMS professional strategist. You’ll be amazed at the result, and even more surprised at how affordable this service can be. Many services charge by the text, or via a monthly subscription rate. Either way, you win (and your administrative assistant can get back to keeping your business on track behind the scenes).