Picture Better Internal Marketing and Branding

As any company owner knows, employee meetings are key to disseminating information, implementing new projects, and bringing everybody up to speed on ongoing projects. Meetings are also necessary for public companies that need to open the company to shareholders, companies of all kinds that have a board of directors, and much more. Even with the proliferation of collaborative software that make it easier for workers in the field to team up with colleagues online, in-person meetings will never lose their place in the corporate environment.


Maximize Meeting Value With Film

One of the best ways to get the most from your meetings is to film them. This may be an unusual concept if your company has never considered filming meetings before. But there are many benefits to filming company meetings. Filming corporate meetings for internal marketing and branding makes a lot of sense. Following are just some of the ways that video can enhance the value of your company meetings.

Gain Transparency With Film

When your company films company meetings, you gain corporate transparency. Anyone who’s interested, or who you grant access to, can view the film and see behind the closed doors of your company culture. This is a powerful tool in this era of transparency. Imagine how your company can gain customers’ trust when you publish one or more of your company meetings on your business social media pages.

Film as a Legal Tool

Company meetings tools can serve as an effective legal tool in the case of litigation against your company. Though this isn’t a good reason to film company meetings, the film being in existence could still serve as proof against possible prosecution, if the need ever arose. For example, you could prove where an idea for a product originated, that an employee was not abusive (or was), and as general proof of the overall company culture.

Film as a Sharing Tool

Video of company meetings could be used as a way to share information to those who were unable to attend the meeting in person. If an employee was out of town during the meeting, they could still either stream it or download the file for viewing at a later date. This would allow them to stay in the loop with more information than any meeting notes could convey.

Film as a Training Tool

Filmed company meetings could be included as part of a training package for new employees. Trainees could get a better sense of projects that the company is currently working on, who the players are, and how meetings are traditionally run at your company.

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Take Technology to New Heights for Employee Productivity

According to a recent study conducted by Rypple, a human resources research firm, employees spend part of their workdays wasting time in four ways: trying to contact leads or fellow employees, seeking needed information about the company or next steps, repeating communications, and trying to organize meetings. Following are some answers that technology offers to combat these most common obstacles to employee productivity.

Trying to Contact Leads or Fellow Employees

Imagine if you had a giant list of people that you needed to contact each workday. You knew that your entire livelihood depended on getting in touch with those people. You also knew that if you failed, your paycheck would reflect that failure. Now imagine that every time you try to reach one of those people, you end up nowhere. You leave messages, but no one calls you back. You’re not even sure if you’re calling the right number or emailing the right address. You have no way of knowing if the other person is even getting your messages.

You would feel frustrated, right? You would feel like you’re spinning your wheels at work and getting no where. Eventually, you might feel that you’re not contributing to the company where you work, and that you’re not valuable. Your morale would suffer.

That’s what your employees can end up feeling when you offer them no way to manage communication with leads or colleagues. If you are serious about wanting to help your employees be more productive, read “Want to Help End Users Increase Employee Productivity? Unified Communications is the Solution!” There, you will find a comprehensive solution to the problem of employee non-productivity.

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