Need Some Help with Your Mobile Subscribers?

It’s smart to reach your small business customers with mobile technology. Mobile marketing is ideal for small businesses with small budgets. But reaching out to your customers on their mobile devices can have further reaching effects that you might realize.

Your mobile subscribers are a dynamic bunch. Ever changing, ever growing and ever diminishing in numbers. The more you can find out about your customers, the better chance you’ll have of retaining more mobile subscribers than losing them. Being able to cater to your customers’ mobile needs—perhaps even before they know what they are—is key to locking onto their loyalty. Here are 4 strategies for getting to know your customers with mobile.

Move up To Outsourcing

Your admin assistant has enough to do already. She shouldn’t be asked to manage your mobile marketing campaign on top of everything else. She may be willing, but there are professionals available whose sole job is to make your mobile marketing campaign their top priority.

There’s a lot more to strategic mobile marketing than putting two thumbs together and pressing “send.” As soon as you have the budget, outsource your entire mobile marketing process to an SMS professional strategist. You’ll be amazed at the result, and even more surprised at how affordable this service can be. Many services charge by the text, or via a monthly subscription rate. Either way, you win (and your administrative assistant can get back to keeping your business on track behind the scenes).

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Put a Mobile App to Use in Promoting Your Brand

Branding is such an important part of marketing that entire companies are devoted to helping businesses develop their brand. There are logo design companies, companies that will help you come up with a memorable name for your business, licensing companies that help you get your brand name on products, and more.

 

One of the latest trends that businesses are having a lot of success with is mobile applications. More companies are coming out with branded mobile apps and the growth appears to be exponential. If you’re still wondering if and/or how your mobile app can help your brand stand out, read on.

Enhances Engagement

When a customer opts in to download your mobile app, they’ve instantly become vested in its success. You’re both on the same page as far as wanting this relationship to work. You want them to like the app and find it useful. They want to like the app and for it to be useful to them. The very fact that they’ve downloaded your mobile app connects them to your business in a way no other branding campaign has been able to accomplish in the past. Your customer is now on your team. Congratulations!

Increases Brand Recognition

Ad men decades ago learned that repetition is the most powerful tool in advertising. That’s why you keep seeing the same television commercials being played over and over again. That’s why you see identical ads being shown in magazines and subscriptions. That’s why vehicles made without logos installed on the chassis is unheard of. Car manufacturers want their logos prominently displayed for every driver on the road to see. The more a person sees a logo, the more they learn to recognize the brand. When a person downloads and installs your mobile app, you’ve plastered your company logo on their mobile device screen, where they’ll see it multiple times every day. Way to go!

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Is It Time For An Online CRM Approach?

The decision to take your CRM online or to continue to manage it in-house can be approached from a purely logical standpoint. In the end, whether you choose to use a service for online CRM is completely your decision as a small business owner. But make sure you look at all the aspects of the decision with a discerning eye.

Marketing In-House

In-house customer relationship management in marketing requires a full-time marketing person to seek out and acquire new customers. That person or department would need to simultaneously manage a multitude of social media sites, oversee a direct mail marketing campaign, track response rates and concoct a report mechanism so that you and your oversight board can try to determine if your marketing dollars are being spent in the right areas.

Marketing Via Online CRM

Marketing via an online CRM approach can be much simpler. You could literally give orders to the third-party company to manage your marketing concerns within your budget constraints and it would all get done behind the scenes. Social media posts, SMS messaging, online ads on relevant sites—all done in the blink of an eye. The best part is, you would receive real-time report via your dashboard as to how your marketing efforts are paying off.

Sales Team Management In-House

Managing your sales team in-house is a full-time job in itself. Sending leads, managing training and just tracking sales is complicated and requires a whole host of tools. If you’re relying on Excel spreadsheets to track sales, you’re missing out on a lot of useful data that can make the difference between profit and loss.

Sales Service Via Online CRM

The small investment required in online CRM is negligible compared to the amount of work that you won’t have to do. Imagine tracking sales performance automatically, having each sales team member log in daily to their own online portal from wherever they are, and giving them access to automatic access to local leads generated from the marketing “department.” Having an online CRM for your small business website is like having the tools of a conglomerate.

Do You Have a Handle on Your Marketing Data?

Marketing efforts should never be a blind-driven, shot in the dark process with cross your fingers and wish upon-a-star results. Aimless marketing has cost hundreds of thousands of wasted dollars on campaigns directed at the wrong demographics and money thrown away on strategies doomed to fail. Yet far too many businesses put their marketing money in the hands of companies promising results but showing little to no improvement in profits or market share.

 

Zero in on Page Rank and Click Through Rates

When it comes to marketing these days, a lot of value is placed on page rank and click through rates. But sales are what keep you in business, and to make that leap from looky loos to actual payments and bank deposits, you need marketing data. Then you need to know how to use that data to drive informed marketing decision making. Data driven marketing is behind most successful companies.

The collection of, dissemination of and use of that marketing data can make the difference between a company that’s just hobbling along four wooden wagon wheels, and one that’s consistently meeting all their sales goals ahead of time.

QVC Doing it Right

As an example, consider QVC, the home shopping network. They use marketing data almost exclusively to influence, not only what products they’ll show on a daily or hourly basis, but how the hosts should turn the product, hold the product, and what words they use to describe the product.

Changes and small tweaks are made on a minute-by-minute basis, transmitted via earpiece to hosts that are live on air. That kind of attention to marketing data has kept QVC as the frontrunner compared to HSN, their main competitor, and every other home shopping network that ever existed.

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Not Time to Retire Mobile Marketing

Are you thinking about retiring within the next 10 years? Have you been looking for an affordable way to make one last big sales push of your products or services before you retire? Mobile marketing may just be the answer to what you’ve been seeking.

 

Understanding Mobile Marketing

Mobile marketing encompasses all marketing that takes place between the company and its audience via a mobile device like a smart phone. The audience may be current or prospective customers. It’s dubbed mobile marketing simply because the marketing makes use of mobile devices, but essentially its advertising delivered to user’s cell phones.

Two Main Rules of Mobile Marketing

Since you as the company would be delivering your advertising message to a cell phone, you need the recipient’s cell phone number. So the first rule of mobile marketing is that the recipient has to opt-in. This opt-in requirement implies that the recipient is willing to accept your company’s text messages.

The second rule of mobile marketing is that your company must supply an easy way for recipient’s to opt-out. For whatever reason, your lead may decide they changed their mind and they no longer are interested in receiving your texts. So on your website or in your texts, you need to give an easy way for customers to decline future communication via text.

Making Mobile Marketing Effective

Of course, if you’re simply texting your prospects to say “hi,” or to remind them that you exist, your opt-out rates are going to go through the roof. To make your mobile marketing campaign effective, you need to provide some kind of value to your text recipients that they can’t get elsewhere. Every text has to either have important, relevant information, or it has to offer something. Successful mobile marketing companies like Starbucks and Joann Fabric send coupons to their SMS recipients. These special coupons are available only to people via text message. Other companies announce closed sales via SMS, or give early notification about upcoming store events.

Why Mobile Marketing Works

More than 98 percent of cell phones in the U.S. have the ability to receive text messages, and 60 percent of those who have such phones are active subscribers to SMS mobile marketing campaigns.

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Is Your Marketing Content Turning Up Sales?

Your marketing content can be the difference between winning or losing a prospect’s business. If you want to avoid having potential clients go to your competition, take a look at these tips for great marketing content.

Make it Relevant

Whatever you’re selling, your website content needs to be relevant. Customers won’t visit your real estate website hoping to read about pet care. Your site should have content that directly relates to the needs and interests of your targeted customer, in relation to the services or products you sell.

Include a Call to Action

Too many website owners get hung up on providing relevant content without telling their site visitors what to do before they leave.

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Make Text Messaging a Priority in Your Marketing Strategy

By now, your business marketing budget has areas for branding efforts, social media development, content marketing, web site development and management. It probably also has provisions for traditional marketing methods like sponsorships, community outreach, and so on.

But you may be missing one key ingredient in your marketing plan. This one ingredient can help bring your business services to the forefront in a fairly new arena. This newer arena hasn’t yet been exploited by so many businesses as to make your marketing efforts redundant. That arena is text messaging, sometimes called SMS, or text marketing. Here are seven clear advantages of text marketing and why you should make text messaging a priority.

You’ll reach people where they live.

Almost everyone has a smart phone. And nearly everyone is highly responsive to their smart phones, because that’s their connection to their friends, their employers, and more. So when that smart phone buzzes or rings to notify them that they have an email, a call or a text, you know they’ll be reaching immediately into their purses or back pocket to find out what the message is.

Its ROI is off the charts.

The investment that you need to make into text messaging is nominal. Your highest costs might be associated with hiring a marketing writer to come up with some persuasive copy for the text messages you send out. After that, you’ll might pay a nominal fee to automate the text messages. Your potential return on investment for text marketing compared to any other marketing method is sky high.

It’s easily scalable.

Since you’ll be managing a body of text messages to be sent out, you can quickly and easily scale your marketing campaign almost immediately after you secure new leads. Just add the new mobile number into your database of recipients and you’re done. Your database can grow exponentially with very little effort on your part.

You can integrate it into your existing campaign.

If you subscribe to the “touch each customer six times” marketing theory, you’ll love how easy it will be to make text messaging one of those “touches.” Conceivably, you could even remove one of your other marketing funnel elements and replace it with this less costly option.

It’s environmentally friendly.

Rather than send out paper mailers, coupons or other marketing “junk mail,” you can use text messaging to cut down on the trillions of tons of paper waste that occurs just in this country alone.

You’ll reach a broader demographic.

Even preteens and grandparents have smart phones now. When you make text messaging part of your marketing strategy, you’ll be able to reach a much broader demographic than ever before, with little or no additional cost.

3 Steps to a Successful Survey

Done well, surveys can provide valuable insight into what your customers are thinking. As a CEO or other executive of a large company, you might be pleasantly surprised by the amount of information that can be gleaned from even one well-run survey campaign. And once you see how well they can work, surveys just might earn a permanent place in your marketing budget.

 

What makes a good survey?

A good survey will serve many goals within your organization—but what makes a “good” survey?

First, the survey should be developed with specific goals in mind. In that regard, you shouldn’t have just anyone write the survey questions: It should be someone who understands the survey’s ultimate purpose and knows how to extract that information from the customer in an indirect manner.

Indirect questions are more likely to extract honest answers than direct questions.

For example, if you ask a customer if they are happy with your products, they might quickly respond with a yes. But if you ask them how many times they returned your products to the store in the last six months, their answer many indicate that they have been dissatisfied with your products on a number of occasions.

Good surveys unveil the truth behind what your customers think about your company without them even knowing you asked.

What’s the best way to conduct a survey?

Almost everyone knows that people dislike being interrupted in their homes by telephone calls from telemarketers.Obviously, the first impression you want to make isn’t one of harassment. Emails from unrecognized contacts frequently get ignored, sent to the junk mail folder or forgotten about completely. Neither of those options are ideal when conducting something as important as your company survey. As explained in the article SMS Surveys to Satisfy Customers, there is another option that has been recently developed.

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