According to some recent marketing surveys, consumers are 60% more likely to visit a business website when an image appears along with the search results. 67% of surveyed consumers stated that product images are the most valuable information they use when deciding whether to buy something online. Finally, online articles that contain images are viewed 94% more than straight text articles. Having imagery in your home Internet business marketing not only makes good sense, it’s obvious that without it, you’d be missing out on some big traffic numbers.
What Kind of Imagery Should You Use?
When it comes to images for your home Internet business, you have a lot of choices, and it matters greatly which ones you choose. Your choice should be influenced by the kind of business that you run, what you are trying to sell, and who your target customer is.
What Sorts of Images Are There?
There are different kinds of images that all qualify as imagery that will capture your site visitors’ attention. They are:
Infographics – Infographics are essentially information boxes that communicate a lot of information in a little space. They are usually very effective at taking a complex idea and breaking it down into simple steps that your customers can easily grasp. One perfect example of an infographics is this one, which explains the phrase, one trillion photos in 2015.
Illustrations – Illustrations are drawings of people or things that communicate an idea. Illustrations can be simple or complex, in the form of realistic drawings, or in the form of cartoonish characters.