Starting from day one of setting up your marketing program, you need to be set up for future growth and success. Forging ahead without giving some time and attention to what can possibly go wrong will yield only chaos and setbacks. Think of your marketing program as the core infrastru
cture upon which every future sale of you business will originate. When your infrastructure is sturdy and well constructed, you’ll be able to support and manage all future challenges that come your way.
Provide a Collaborative Platform
Technology has enabled businesses to provide collaborative platforms where team members can refer back to one another and to supervisors for guidance, support, and project completion goals. An online collaborative platform is similar to what we used to call an intranet. It’s a central place for communication and source materials. Third party providers of collaborative platforms abound, and most of them offer redundant levels of privacy protection, international access via any WiFi connection, special administrative privileges and control, and more. Is your marketing program set up for measurable success? It soon will be. Once you have your collaborative platform set up, you will enjoy dashboard-like control over the entirety of your marketing program, including at-a-glance data and analysis tools.
Before you begin, it’s essential to define the terms so that your entire sales force and marketing team are on the same page. The term “qualified lead” may mean one thing to one person and something entirely different to someone else on your team. Construct a glossary of terms that defines things your marketing team needs to be agreed upon. Remember that the glossary pertains to your individual business, so it doesn’t necessarily have to reflect common definitions by the general public. The glossary can be uploaded onto your collaborative platform as reference material.