Tourism Australia’s goal is to increase Australia’s tourism industry by up to $140 billion by the year 2020. Will your business contribute to that goal? Will your business be able to claim your market share? Check out how similar companies to yours in the tourist business are planning to entice visitors from around the globe.
How Others Are Working It
Hilton routinely discounts room rates when the rest of world wants to swap out their shovel with a beach towel. This gives visitors a break on costs, and fills up the hotel’s rooms, usually bringing them up to capacity.
Tourist package companies are partnering with advertisers like Viator to draw tourists whenever they conduct online searches for Australia visitor attractions.
Some resorts offer guests a total package that includes guided wildlife tours, snorkeling excursions, scuba diving trips and more.
Where Are They Coming From?
Visitors to Australia come from all over the world, in numbers reaching into the six millions, at last count. Australia is a wildly popular destination for the people from Ireland, England, Wales, Scotland, and the U.S. Though many are from English-speaking countries, French, Italian, Danish and the Spanish are also frequent visitors. In years past, Chinese visitors have accounted for a large part of the Australian tourism market, and that upward trend is expected to continue in 2015. As such, your business should employ at least one person who is bilingual for each language.